Based in the heart of the Alps at the foot of Mont Blanc, Blue Ice is a brand defined by its deep, authentic connection to the mountains. Founded and operated by a dedicated collective of mountaineers, alpine climbers, and skiers, the company eschews the traditional mindset of “conquering” peaks in favor of a philosophy rooted in humility and preservation.

Blue Ice has quickly become a benchmark for the global climbing community by focusing on a subtle blend of purism and daring innovation. Every piece of gear is a testament to their commitment to essentialism, stripping away the superfluous to provide bold, creative, and responsible solutions for technical terrain. As a brand that prioritizes environmental stewardship alongside meticulous attention to detail, Blue Ice delivers the high-performance tools necessary for those who find their true accomplishment in the challenge of the ascent.

FisheWear was created for one reason: to make bold, functional, art-inspired fishing gear for women who refuse to blend in. In 2015, our founder Linda Leary stood in her office surrounded by sticky notes and ideas—frustrated, fired up, and ready to make change. She’d spent a lifetime fishing in gear that wasn’t made for her. Boxy fits. Dull colors. No soul. So she asked the question no one else was asking: Why shouldn’t women have fishing apparel that works and inspires?

The answer became Fishe® Wear—a brand built on guts, creativity, and a whole lot of Alaska grit.

Driven by a mission to provide “light and power to people who need it most,” Haven Lanterns produces versatile, solar-powered tools designed for both off-grid adventure and humanitarian relief. Their flagship technology—a patented 3-in-1 collapsible design—functions as a high-output lantern, a directional flashlight, and a high-capacity power bank. 

Beyond technical performance, Haven is a mission-oriented brand deeply rooted in global impact. Developed with over a decade of input from NGOs, the company’s retail sales help subsidize the distribution of solar lights to underserved communities and disaster zones worldwide. By harnessing monocrystalline solar technology, Haven provides a sustainable alternative to kerosene and disposable batteries, empowering users with reliable energy whether they are lighting a remote campsite or providing essential safety and connectivity in a crisis.

Founder Cedric Scotto’s journey in footwear began over a decade ago at a specialty running store, where he combined hands-on experience with academic research in running gait and biomechanics while completing his master’s degree. His passion for performance and movement led him through various roles in the industry, ultimately overseeing global distribution for leading footwear brands.

Launching is 2025 Notace is the next progression in natural footwear. Blending together cushion, zero drop and minimal structure to enhance the body’s natural movement, Notace Footwear allow athletes bodies to perform better naturally.

Dedicated to empowering individuals through better movement, The Rehab Mechanics is an evidence-informed brand specializing in foot health and functional recovery. Their mission is to bridge the gap between clinical expertise and daily wellness by providing the tools and knowledge necessary to improve foot mechanics. By focusing on the foundation of the body, they offer a curated ecosystem of specialized equipment—such as toe spacers, cork rollers, and proprioception mats—designed to restore natural alignment, strength, and mobility.

The Rehab Mechanics takes a holistic, results-focused approach that combines physical tools with expert-developed educational programs. Whether supporting runners looking to build resilience, workers who spend all day on their feet, or individuals recovering from specific conditions like plantar fasciitis or bunions, the brand delivers practical, step-by-step guidance. Their commitment to accessibility and measurable progress makes professional-grade foot health manageable for everyone, ensuring that better movement starts from the ground up.

Born in Helsinki from a single yellow scrap of fabric, Superyellow is a premium Nordic headwear brand that has combined Scandinavian design with high-performance functionality since 2007. Their products are designed to transition seamlessly from rugged mountain peaks to the urban environment, offering timeless aesthetics that prioritize comfort, breathability, and warmth for outdoor enthusiasts of all ages.

At the core of Superyellow is a profound commitment to sustainable manufacturing and ethical sourcing. Every piece in their collection is made locally in Finland, allowing for strict quality control and a reduced carbon footprint through shorter transport distances. The brand exclusively utilizes eco-friendly materials, including 100% mulesing-free merino wool, GOTS-certified organic cotton, and innovative recycled fibers. By focusing on minimal-waste production and long-lasting quality, Superyellow delivers responsibly made headwear that respects both the wearer and the natural world.

Hailing from Bend, OR, Wildfire Spice Co is bringing flavor to backcountry meals. After plenty of trail talks and fireside chats, found Spencer Brown realized that there wasn’t any backcountry friendly hot sauce on the market. With knowledge earned working for a spice distributor and first hand backcountry experience, Brown has created a solution that is flavorful, lightweight, and travel friendly, all in a resealable & compostable package.