Alpine Athletics provides coaching to dedicated athletes of all levels who are focused and committed to accomplishing their next outdoor objective. Their wholistic approach to coaching athletes achieves incredible success through training on three key areas: physiological development based on proven exercise science, cultivating mental resilience, and creating tactical strategies for each objective.

In 2025, Alpine Athletics founder Lisa Thompson became the new owner of the renowned guide service Mountain Madness. The synergy of both companies will offer athletes and clients a truly unrivaled experience in the mountains.

Based in Portland, Oregon, A2 Bikes set out with the simple mission: make an affordable, high performance triathlon bike to fit every athlete. The result: a fully adjustable, wind tunnel tested frame specced with industry leading components that continues to win industry accolades. Building on the success of the SP, A2 launched the Rogue in 2024. Inspired by the endless paved and gravel adventure across the Northwest, the Rogue is a quiver of one to fuel endless rides.

Hailing from Bend, OR, Wildfire Spice Co is bringing flavor to backcountry meals. After plenty of trail talks and fireside chats, found Spencer Brown realized that there wasn’t any backcountry friendly hot sauce on the market. With knowledge earned working for a spice distributor and first hand backcountry experience, Brown has created a solution that is flavorful, lightweight, and travel friendly, all in a resealable & compostable package.