Based in the heart of the Alps at the foot of Mont Blanc, Blue Ice is a brand defined by its deep, authentic connection to the mountains. Founded and operated by a dedicated collective of mountaineers, alpine climbers, and skiers, the company eschews the traditional mindset of “conquering” peaks in favor of a philosophy rooted in humility and preservation.

Blue Ice has quickly become a benchmark for the global climbing community by focusing on a subtle blend of purism and daring innovation. Every piece of gear is a testament to their commitment to essentialism, stripping away the superfluous to provide bold, creative, and responsible solutions for technical terrain. As a brand that prioritizes environmental stewardship alongside meticulous attention to detail, Blue Ice delivers the high-performance tools necessary for those who find their true accomplishment in the challenge of the ascent.

Established in 1990 in the heart of northern Utah’s Cache Valley, Camp Chef has revolutionized the way people gather and cook in the outdoors. Founded on the idea that a great meal shouldn’t be limited to an indoor kitchen, the brand began by engineering powerful, portable multi-burner propane stoves for campers and outdoor enthusiasts. Today, Camp Chef is an industry leader in outdoor cooking innovation, offering an expansive lineup that bridges backcountry utility with backyard luxury. From their versatile Woodwind pellet grills and modular cooking systems to their rugged camp ovens, they design high-quality, dependable gear that turns any campsite, tailgate, or patio into a fully functional kitchen.

Beyond their powerful burner systems, Camp Chef is deeply celebrated for its heritage cast iron cookware, which comes pre-seasoned and ready to cook straight out of the box. Whether it’s a Dutch oven for a slow-cooked mountain stew or a classic skillet for a morning scramble, their cast iron is engineered for superior heat retention and generations of durability. Driven by a passion for good food and community, Camp Chef focuses on user-friendly designs, precise temperature control, and rugged durability—ensuring that adventurers can spend less time managing the flame and more time sharing unforgettable meals under the open sky.

FisheWear was created for one reason: to make bold, functional, art-inspired fishing gear for women who refuse to blend in. In 2015, our founder Linda Leary stood in her office surrounded by sticky notes and ideas—frustrated, fired up, and ready to make change. She’d spent a lifetime fishing in gear that wasn’t made for her. Boxy fits. Dull colors. No soul. So she asked the question no one else was asking: Why shouldn’t women have fishing apparel that works and inspires?

The answer became Fishe® Wear—a brand built on guts, creativity, and a whole lot of Alaska grit.

Created to tackle the persistent problem of odors in sports gear that you simply cannot toss into a traditional washing machine, GOeSPRAY is an all-natural, alcohol-free odor eliminator designed to keep high-performance athletic equipment clean and intact. Developed with insights from elite athletes who know firsthand the toll rigorous training takes on gear, the spray utilizes a potent blend of plant-derived enzymes and high-quality essential oils—including peppermint, tea tree, and eucalyptus—to neutralize odor-causing microbes at the source rather than masking them with overpowering artificial perfumes. Because it is completely free of harsh chemicals, parabens, and leather-cracking alcohol or heavy water bases, GOeSPRAY offers a safe, travel-ready maintenance solution that actively protects and extends the lifespan of expensive running shoes, climbing shoes, hiking boots, and backpacks.

Driven by a mission to provide “light and power to people who need it most,” Haven Lanterns produces versatile, solar-powered tools designed for both off-grid adventure and humanitarian relief. Their flagship technology—a patented 3-in-1 collapsible design—functions as a high-output lantern, a directional flashlight, and a high-capacity power bank. 

Beyond technical performance, Haven is a mission-oriented brand deeply rooted in global impact. Developed with over a decade of input from NGOs, the company’s retail sales help subsidize the distribution of solar lights to underserved communities and disaster zones worldwide. By harnessing monocrystalline solar technology, Haven provides a sustainable alternative to kerosene and disposable batteries, empowering users with reliable energy whether they are lighting a remote campsite or providing essential safety and connectivity in a crisis.

Born on the icy trails of British Columbia, Hillsound Equipment is a Vancouver-based brand dedicated to making the outdoors more accessible and safer through high-performance traction and protection. Since 2007, they have become an industry leader by developing specialized gear that bridges the gap between casual hiking and technical mountaineering. Their award-winning product lineup—including the renowned Trail Crampon series, armored gaiters, and the ultra-portable BTR stool—is engineered to withstand the most demanding alpine environments, having been rigorously tested everywhere from the local peaks of Canada to the base camps of the Himalayas.

At the heart of Hillsound’s philosophy is a commitment to durability and sustainable innovation. By utilizing premium materials like bluesign®-certified Cordura® and YKK AquaGuard® zippers, they create equipment designed to last a lifetime rather than a single season. The brand also takes an active role in environmental stewardship through initiatives like the Responsible Packaging Movement, striving to eliminate single-use plastics from their supply chain. Whether you are a trail runner navigating winter conditions or a backpacker seeking better organization with their PackStack™ system, Hillsound provides the rugged, reliable tools needed to push beyond the next peak.

Founder Cedric Scotto’s journey in footwear began over a decade ago at a specialty running store, where he combined hands-on experience with academic research in running gait and biomechanics while completing his master’s degree. His passion for performance and movement led him through various roles in the industry, ultimately overseeing global distribution for leading footwear brands.

Launching is 2025 Notace is the next progression in natural footwear. Blending together cushion, zero drop and minimal structure to enhance the body’s natural movement, Notace Footwear allow athletes bodies to perform better naturally.

Dedicated to empowering individuals through better movement, The Rehab Mechanics is an evidence-informed brand specializing in foot health and functional recovery. Their mission is to bridge the gap between clinical expertise and daily wellness by providing the tools and knowledge necessary to improve foot mechanics. By focusing on the foundation of the body, they offer a curated ecosystem of specialized equipment—such as toe spacers, cork rollers, and proprioception mats—designed to restore natural alignment, strength, and mobility.

The Rehab Mechanics takes a holistic, results-focused approach that combines physical tools with expert-developed educational programs. Whether supporting runners looking to build resilience, workers who spend all day on their feet, or individuals recovering from specific conditions like plantar fasciitis or bunions, the brand delivers practical, step-by-step guidance. Their commitment to accessibility and measurable progress makes professional-grade foot health manageable for everyone, ensuring that better movement starts from the ground up.

Born in Helsinki from a single yellow scrap of fabric, Superyellow is a premium Nordic headwear brand that has combined Scandinavian design with high-performance functionality since 2007. Their products are designed to transition seamlessly from rugged mountain peaks to the urban environment, offering timeless aesthetics that prioritize comfort, breathability, and warmth for outdoor enthusiasts of all ages.

At the core of Superyellow is a profound commitment to sustainable manufacturing and ethical sourcing. Every piece in their collection is made locally in Finland, allowing for strict quality control and a reduced carbon footprint through shorter transport distances. The brand exclusively utilizes eco-friendly materials, including 100% mulesing-free merino wool, GOTS-certified organic cotton, and innovative recycled fibers. By focusing on minimal-waste production and long-lasting quality, Superyellow delivers responsibly made headwear that respects both the wearer and the natural world.

Hailing from Bend, OR, Wildfire Spice Co is bringing flavor to backcountry meals. After plenty of trail talks and fireside chats, found Spencer Brown realized that there wasn’t any backcountry friendly hot sauce on the market. With knowledge earned working for a spice distributor and first hand backcountry experience, Brown has created a solution that is flavorful, lightweight, and travel friendly, all in a resealable & compostable package.