Based in Portland, Oregon, A2 Bikes set out with the simple mission: make an affordable, high performance triathlon bike to fit every athlete. The result: a fully adjustable, wind tunnel tested frame specced with industry leading components that continues to win industry accolades. Building on the success of the SP, A2 launched the Rogue in 2024. Inspired by the endless paved and gravel adventure across the Northwest, the Rogue is a quiver of one to fuel endless rides.

Alpine Athletics provides coaching to dedicated athletes of all levels who are focused and committed to accomplishing their next outdoor objective. Their wholistic approach to coaching athletes achieves incredible success through training on three key areas: physiological development based on proven exercise science, cultivating mental resilience, and creating tactical strategies for each objective.

In 2025, Alpine Athletics founder Lisa Thompson became the new owner of the renowned guide service Mountain Madness. The synergy of both companies will offer athletes and clients a truly unrivaled experience in the mountains.

FisheWear was created for one reason: to make bold, functional, art-inspired fishing gear for women who refuse to blend in. In 2015, our founder Linda Leary stood in her office surrounded by sticky notes and ideas—frustrated, fired up, and ready to make change. She’d spent a lifetime fishing in gear that wasn’t made for her. Boxy fits. Dull colors. No soul. So she asked the question no one else was asking: Why shouldn’t women have fishing apparel that works and inspires?

The answer became Fishe® Wear—a brand built on guts, creativity, and a whole lot of Alaska grit.

Founder Cedric Scotto’s journey in footwear began over a decade ago at a specialty running store, where he combined hands-on experience with academic research in running gait and biomechanics while completing his master’s degree. His passion for performance and movement led him through various roles in the industry, ultimately overseeing global distribution for leading footwear brands.

Launching is 2025 Notace is the next progression in natural footwear. Blending together cushion, zero drop and minimal structure to enhance the body’s natural movement, Notace Footwear allow athletes bodies to perform better naturally.

Hailing from Bend, OR, Wildfire Spice Co is bringing flavor to backcountry meals. After plenty of trail talks and fireside chats, found Spencer Brown realized that there wasn’t any backcountry friendly hot sauce on the market. With knowledge earned working for a spice distributor and first hand backcountry experience, Brown has created a solution that is flavorful, lightweight, and travel friendly, all in a resealable & compostable package.